Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Good knowledge of website analytics tools like Google Analytics, WebTrends Omniture, NetInsight.